Blog
Insights on profit-aware cart recovery, AI commerce, and Shopify app development.
The $14 Problem: Why Cart Recovery Tools Destroy Margin [And How to Fix It]
How we stopped blanket discounting abandoned carts — and why conversions didn't drop. A founder's story of building profit-aware recovery.
How We Built Profit-Aware Cart Recovery on Shopify [Architecture Deep Dive]
Observer → Decider → Deliverer: the engineering behind deterministic eligibility, idempotent offers, and dual-lane delivery.
The Four Engines: What Actually Decides Whether You Get a Discount
Every Reclavio decision passes through four independent engines — Conversation, Rules, Exclusions, and IPOE. Each has one job, one authority, and one veto.
Shadow Mode: How to Prove ROI Before You're Ready to Commit
Run the full decision pipeline without issuing offers. See what you'd recover, what you'd spend, and go live when the data says it's worth it.
What Happens When Things Go Wrong: Circuit Breakers and Safety Guarantees
Seven guardrails, one circuit breaker, and fail-closed defaults. How Reclavio protects your margin — even when the AI is wrong.
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